7 Reasons Your Business Needs Social Media

August 19, 2009

Still not convinced that your company should participate in the social media rush?  If your company does not have social media as part of your marketing mix, here are 7 reasons you should develop your plan right away. Your Customers & Prospects Love Social Media. Your customers and prospects love it and they are using [...]

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Create A Social Media Marketing Plan for Your Business

August 13, 2009

Everyone is rushing to social networking sites, but do you really have a plan for how to best utilize this phenomenon for your business?  There are millions of people on line but only a subset of them are your prospects.  You can waste a great deal of time and effort if you have not mapped [...]

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Blacks and Hispanics Lead Mobile Content Adoption

August 11, 2009

An interesting new study by the Pew Internet & American Life Project, says that Blacks and Hispanics use their mobile phones to access the internet at a much higher rate whites.  In addition, these groups also send text messages, take pictures, play games and access e-mail via their mobile phone at much higher rates as well. [...]

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Bing it on! We Like Bing!

August 9, 2009

Our Review of Bing There is a new search engine in town taking direct aim at Google – Microsoft’s Bing.   The company is spending millions of dollars in advertising to encourage consumers to switch to the new service, but Google has a firm hold as the top search engine.   We took a look at the [...]

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8 Questions to Ask Before You Hire a Marketing Consultant

August 8, 2009

So you have determined that you need to hire a marketing consultant.  Below are questions you will want to ask before you make your decision.   First, establish the project objectives and desired outcome. Once you have established the parameters for the engagement, you will want to ask the following questions: How long have you been [...]

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