What is the image your social media posts convey about you? Some folks have gotten so comfortable sharing on social media that they forget that every post can build or detract from their personal brand..
If you were to print out all of your posts to Facebook, Twitter and LinkedIn what trends emerge? First, you would probably kill a few trees printing it out so don’t do that, but do consider what your posts say about your personal brand.
When we accept new friends on Facebook we really have very little idea of what kind of “posts” they will share. If you have a mutual friend, that may provide some insight, but just like a box of chocolates..you really don’t know what you are going to get!
Depending on their level of activity, it won’t take you long to discover their “brand” and whether or not you are feeling it! This may or may not be their desired brand but the reality is that this is the brand the have created for themselves based on their posts…
Here are a few categories of posts your brand may fall into:
- The Self-Promoter
- The Kid/Spouse Complainer
- Looking for love
- Job Whiner
- The motivator/coach
- The Business Promoter
- The Job seeker
- The Preacher
There are countless other categories and most people are a combination of several. As you think about this, you may realize that your post brand does not really represent the brand you want. You may also have different personas across different social media networks. For example, my linked in comments may be very different from a post on twitter and Facebook. However, there are many applications that allow you to post on one social media site and update across others – in this case you won’t be able to compartmentalize your brand.
Also, do you comment on other’s posts or do you always start your own? Social networking is supposed to be social.. think about how you feel when others comment on your post – makes you feel good, right? Like you are part of a community, right? How many times to you post a message and no one comments – feel a bit abandoned, right? Start making it a practice to comment on others’ posts – it will make the interactions much more meaningful..
I did this exercise for myself and realized that I was slanting too much as a Self Promoter and I wanted to be known as someone who had valuable information to share and could help someone else. I run a marketing consulting business, so self promotion is essential but I also want to be known as a resource and bring real value…
As a result, I have come up with a new social media strategy – where I ask my network HOW I CAN HELP THEM. What projects can I help with? Who I can connect them with and share great resources I have? Finding out what their needs are…
Follow my posts and let me know if I have established my new social media branding goals! www.marketingexpertblog.comSociSoca
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